Marketing in the Digital Age: News Round-Up (week ending Dec 15, 2017)


We're in the home stretch for the year, but the news hasn't slowed down.  Particularly, the huge ruling from the FCC on the repeal of net neutrality for which a short summary does not do it justice. 

It's Super Hard To Find Humans in the FCC's Net Neutrality Comments

Summary: The sites comments section is littered with comments from bots, memes, and input from people who don't actually exist.  

Twitter Just Took Another Step Toward Becoming A Full On Blogging Platform

Summary: A new feature has begun rolling out across the Twitterverse allowing users to compose multiple tweets with a "+" menu.  It allows multiple tweets to be linked together making it easier for users to tweetstorm.

The Very Real Health Dangers of Virtual Reality

Summary: There have been many instances of people falling while using the headsets because they were not aware of their surroundings. VR's effects are being monitored for an increased risk in myopia (nearsightedness). Motion sickness has been an issue from many users of the headsets. Its effects on children are still unknown. 

Force Block: the Star Wars Spoiler Blocker

Summary: Star Wars: The Last Jedi hit theaters last night, and the internet is ablaze with spoilers.  For those who aren't able to see the film right away, Google has a solution for you. You can install the Star Wars spoiler blocker and receive a warning when you are about to stumble upon a site that may contain spoilers. 



Sipra Thakur

Sipra Thakur founded her own digital marketing consulting company, One Thousand Suns.  She has partnered with an official Facebook agency to offer complementary digital marketing services for multiple clients.  Her ability to spin-off on her own has been prompted by her 13+ digital experience.  Prior to this, Sipra headed up the digital marketing department at IMAX, where she worked with her team to create integrated marketing campaigns, identify new areas of growth, and establish strategic partnerships to increases avenues of revenue and marketing impressions.