Last round-up of 2017! Guess what the must have app is for millennials?  And, no, it's not a social media app...

New comScore study: Five of the top ten “must-have” apps among millennials are utility apps

Summary: And the #1 most downloaded app amongst 18-34 year olds is... Amazon! Five of the top ten most downloaded are utility apps. 

Tech Trends to Watch Out for in 2018

Summary: VCs are moving away from productivity apps or games and more towards entrepreneurs looking to solve global problems. 

Google Extends Practices Stemming From U.S. Antitrust Case

Summary: Google is voluntarily removing restrictions on use of AdWords (online search advertising platform), which the FTC was concerned would make it more difficult for advertisers to coordinate campaigns on AdWords and on competing platforms. 

Apple Finally Issues an Apology after its iPhone Battery Fiasco

Summary: In response to recent backlash on older iPhones being slowed down intentionally by Apple, the company has reduced the price of replacement batteries from $79 to $29 starting Jan 2018. 

Sipra Thakur

Sipra Thakur founded her own digital marketing consulting company, One Thousand Suns.  She has partnered with an official Facebook agency to offer complementary digital marketing services for multiple clients.  Her ability to spin-off on her own has been prompted by her 13+ digital experience.  Prior to this, Sipra headed up the digital marketing department at IMAX, where she worked with her team to create integrated marketing campaigns, identify new areas of growth, and establish strategic partnerships to increases avenues of revenue and marketing impressions.