Marketing in the Digital Age: News Round-Up (week ending Jan 26, 2018)


Like what you just watched? Consider a tip of $3... 

Facebook Tipping for Live Gamestreamers

Summary: Facebook Live is launching a monetization strategy allowing viewers to tip a minimum of $3 to creators on their desktop site.  If you are gamer who is reading this, you can sign up here. 

Opinion: This is a great way to get even more creators using Facebook Live.  It incentives more creators to use Facebook Live over competing platforms.  

Twitter AI Photo Recognition

Summary: Twitter will use an AI technique called "saliency" to zoom in on the part of a picture where a user is likely to look to make. Meaning, instead of only seeing a cat's neck when you first upload a pic onto Twitter, AI has learned what most people will focus on and will provide for that as the center of the image.  

Opinion: It's a good move towards improving user experience, but there needs to be a lot more improvement to see a noticeable shift in user engagement. 

Google's Local News App

Summary: Google is testing a tool, Bulletin, that will allow users to publish local news stories and events.  

Opinion: Even though this will be on a local scale, Google will hopefully be integrating checks to prevent contributions towards fake news. 

Super Bowl Advertising Costs and Rejections

Summary: An ad in the Super Bowl will run a pretty penny, at least $5 million pretty pennies to be exact for a 30 second ad.  The NFL rejected an ad from AMVET using hashtag #PleaseStand in reference to players kneeling during the anthem.  NFL spokesperson said the ad was rejected stating the Super Bowl "has never been a place for advertising that could be considered by some as a political statement."

Opinion: Having worked tangentially on a Super Bowl ad, it's definitely not a spend to be taken lightly.  Make sure your ad is unique, to put it lightly, and have clear awareness goals in mind when creating the ad.  


Sipra Thakur

Sipra Thakur founded her own digital marketing consulting company, One Thousand Suns.  She has partnered with an official Facebook agency to offer complementary digital marketing services for multiple clients.  Her ability to spin-off on her own has been prompted by her 13+ digital experience.  Prior to this, Sipra headed up the digital marketing department at IMAX, where she worked with her team to create integrated marketing campaigns, identify new areas of growth, and establish strategic partnerships to increases avenues of revenue and marketing impressions.