Marketing In The Digital Age: News Round-Up (week ending Jan 5, 2018)

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First news round-up of the year! I managed to get the year right instead of publishing 2017, so we're off to a good start!  It's the little wins, friends. 

New Era of "Digital Media" Architecture

Summary: Digital media (think projections) on buildings are changing our urban landscape, though urban policy isn't necessarily evolving alongside it. 

Opinion: For advertisers, this could pose a new way to spread awareness for products and services. I tried this in the past, but legal regulations prohibited exploring this within the Los Angeles region.  With a balance of aesthetics and changing urban needs, hopefully policy evolves to respect that as well. 

Amazon Plans to Take on Facebook and Google in Digital Advertising

Summary: It's estimated that 86% of digital ad growth in 2016 came from Facebook and Google.  While Amazon is approximately eat fifth larger producer of digital advertising revenue, it controls only about 2% of the market.  

Opinion: Disruption within the current duopoly is needed.  If any company has a chance of succeeding, Amazon is the one to do it. 

Acton's New Camera Sunglasses

Summary: Acton's new sunglasses allow you to livestream to Facebook, Instagram or YouTube.  It's specially priced at $99 as a pre-order (orig $199).  

Opinion: On the surface, this seems to have a greater chance at market penetration than Snap's Spectacles since you can go beyond the 10 second limit and have a variety of places you can post content. 

Sipra Thakur

Sipra Thakur founded her own digital marketing consulting company, One Thousand Suns.  She has partnered with an official Facebook agency to offer complementary digital marketing services for multiple clients.  Her ability to spin-off on her own has been prompted by her 13+ digital experience.  Prior to this, Sipra headed up the digital marketing department at IMAX, where she worked with her team to create integrated marketing campaigns, identify new areas of growth, and establish strategic partnerships to increases avenues of revenue and marketing impressions.