Marketing in the Digital Age: News Round-Up (week ending Oct 26, 2018)


Trend of more from less? Twitter and Snapchat both report decline in monthly users but an increase in revenue. LinkedIn finds a way for more people to see content from the non-1%.

Twitter Q3 Revenues Up

Summary: Twitter reported an increase of 29% in revenue year-over-year, including the same increase in advertising revenue as well. They’ve done a better job of removing spam-like accounts at sign up and are introducing efforts to make it easier to follow events, topics, and interests. However, monthly active users have dropped.

Opinion: Although a bit of a ways off, Twitter could go the way of the telephone with this trend—a few people will hang on to it that you can charge more, but the overall numbers are down.

Snap Q3, Revenue Up but MAUs Down

Summary: Snap was in a similar situation to Twitter, up $14.34M above earning expectations, but down nearly 1 million monthly active users. The stock took a beating on this news

Opinion: So what’s the difference between Twitter and Snap? My theory is that Twitter has been (arguably) improving on a situation whereas Snap is facing decline in users without much on the horizon indicating there will be a turnaround.

LinkedIn Algorithm Change

Summary: LinkedIn recently made changes to its algorithm allowing more posts to be seen by the non-1% . Prior to the change, most posts that were seen were produced from the top 1% of content creators, discouraging others from posting because posts wouldn’t be seen. With the new changes, 8% of the feedback is being redistributed from the top .01% creators.

Opinion: Now maybe people will start seeing my LinkedIn posts to this blog!

Sipra Thakur

Sipra Thakur founded her own digital marketing consulting company, One Thousand Suns.  She has partnered with an official Facebook agency to offer complementary digital marketing services for multiple clients.  Her ability to spin-off on her own has been prompted by her 13+ digital experience.  Prior to this, Sipra headed up the digital marketing department at IMAX, where she worked with her team to create integrated marketing campaigns, identify new areas of growth, and establish strategic partnerships to increases avenues of revenue and marketing impressions.