Marketing in the Digital Age: News Round-Up (week ending Nov 30, 2018)


Google and Facebook launching new products in this week’s Marketing in the Digital Age.

YouTube Launches Stories

Summary: YouTube launched a Stories features for select prominent influencers. Much like Snapchat and Instagram Stories, which will allow them to post temporary video content. Unlike Snapchat and Instagram, though, these Stories will live for 7 days.

Opinion: Given the success of Snapchat (at a point in time) and Instagram Stories, it makes sense for Google to get in this game. For most brands, Stories should become an element of marketing in the coming year if it isn’t already.

Small Thanks, Google

Summary: Google created a program, Small Thanks, to enable businesses to create digital posters to post for their business based on reviews or offers.

Opinion: This could have been useful for the soon to be defunct Google+ in making it easy for users to post content about their business easily. Regardless, it is now an easy way for businesses, particularly small businesses, to promote their business online through these generated pieces of content from Google free of charge. And Google benefits from the added engagement.

Facebook Tests Live Video Mode for Sellers

Summary: In a discreet rollout, sellers can sign up for a waitlist for “Facebook Live Video Mode,” which enables Pages to showcase products in their stream. Viewers can then send in screenshots of products they would like to buy and a transaction is made via inbox.

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Opinion: I think this may make more sense once it’s rolled out. Reading the description, it seems like an unnecessary step to have to take a screenshot to purchase a product. I would prefer a number or description to be able to tell the retailer what I want instead. The exploration into added e-commerce functionalities is also a good way to have people stay on Facebook longer.

Sipra Thakur

Sipra Thakur founded her own digital marketing consulting company, One Thousand Suns.  She has partnered with an official Facebook agency to offer complementary digital marketing services for multiple clients.  Her ability to spin-off on her own has been prompted by her 13+ digital experience.  Prior to this, Sipra headed up the digital marketing department at IMAX, where she worked with her team to create integrated marketing campaigns, identify new areas of growth, and establish strategic partnerships to increases avenues of revenue and marketing impressions.