Marketing in the Digital Age: News Round-Up (week ending Feb 23, 2018)


The tweet that cost $1.7B... Kylie Jenner tweeted out that she no longer uses Snapchat, and the market price tumbled staggering $1.7B.

Kylie Jenner Wipes Off $1.7B Market Cap for Snap

Summary: In addition to above, Citigroup downgraded Snap's stock to a sell primarily based on the redesign launched last week.  

Opinion: Words are powerful.  As marketers, we have to carefully choose what we put out in the world to represent brands and ourselves.  

Maybelline Asks Followers If It Should Quit Snapchat

Summary: Maybelline tweeted out a poll asking its followers if it should leave Snapchat.  After 6,000 people responded, Maybelline deleted the tweet.  A spokesperson from Maybelline said the tweet was made by an individual and does not reflect the views of the company. 

Opinion: Good week for Twitter, bad week for Snap.  This example is why it's important to put a seasoned professional in social media who know the effects of their power.  Oftentimes, which may or may not be the case at Maybelline, marketing professionals put millennials mistakenly in place simply because they grew up with the technology and not because they have the skills to master the job.  

Black Panther Highest Grossing MCU Film in First Week

Summary: Black Panther took in $292m in North America during its opening week, which is higher than any other Marvel Cinematic Universe title. 

Opinion: Being a woman of color, it's not often that I see someone who reflects either of these fundamental aspects of me in mainstream media.  I hope the success of having a quality film with an actor of color as the lead opens the eyes of brands that there is still money to be made when exercising the social good of diversity. 

Google Puts AR on 100 Million Phones

Summary: Google released its augmented reality, ARCore, to its 1.0 release to bring the technology to over 100 million phones.  The company said it will be bringing ARCore to Samsung, Huawei, LGE, Motorola, ASUS, Xiaomi, HMD/Nokia, ZTE, Sony Mobile, and Vivo. 

Opinion: I think the potential for AR is so much stronger than VR in our current state, and it's often overlooked by industries as a powerful marketing tool.  With VR, there is still too much education, content, and devices needed in circulation to make a true effect.  This integration of AR into everyday devices gives marketers a powerful tool to share experiences about their products.  

Sipra Thakur

Sipra Thakur founded her own digital marketing consulting company, One Thousand Suns.  She has partnered with an official Facebook agency to offer complementary digital marketing services for multiple clients.  Her ability to spin-off on her own has been prompted by her 13+ digital experience.  Prior to this, Sipra headed up the digital marketing department at IMAX, where she worked with her team to create integrated marketing campaigns, identify new areas of growth, and establish strategic partnerships to increases avenues of revenue and marketing impressions.