Marketing in the Digital Age: news Round-Up (week ending Jul 20, 2018)


Possible hope to keep net neutrality alive, buying movie tickets on Facebook, music selling everything but music, and Netflix big brother eyes in this week's Marketing in the Digital Age. 


Hope to Keep Net Neutrality? 

Summary: Republican Rep Mike Coffman was the first House republican to sign his name on a petition to force a vote on keeping net neutrality.  

Opinion: Net neutrality shouldn’t be a partisan issue, but it has become one.  As a person who has made a living off the internet in digital marketing, repealing net neutrality is an act that harms the consumer.  It will throttle speeds when essentially the government has decided you’ve had enough access to the internet. 

Buying Movie Tickets on Facebook

Summary: Soon, you’ll be able to buy your movie tickets through Facebook via AMC, Fandango, and Atom Tickets.  Facebook’s product manager Swapna Joshi stated, “…This is another way we’re working to make going to the movies fun and easy.”

Opinion: Another way to keep people on Facebook longer, smart.  

Music as a Key Marketing Strategy for Marriott Hotels

Summary: Marriott has said that music has been a successful marketing strategy for them.  In 2016, they held a 3-day music festival called Wake Up Call at the W in Scottsdale.  The event was such a a success that they have decided to launch several more in the upcoming year, starting with the W Hollywood Sept 1.  

Opinion: I once heard someone say music sells everything, except music.  Another case of it here.  These music festivals will book up the W Hotel rooms, naturally, and expose people to their brand to book in the future.  

How Many Times Did you Watch A Christmas Prince? 

Summary: Netflix is facing backlash from its recent tweet stating that 53 people have watched A Christmas Prince everyday for 18 days.  Following with a “who hurt you?” to make it seem funny.  People were outraged at the creepiness of the big brother watching over you.  

Opinion: Uh, yeah, how do you think Netflix is as big as it is?  It’s not by guessing what you like, it’s by watching what you like and making content for just that.  

Sipra Thakur

Sipra Thakur founded her own digital marketing consulting company, One Thousand Suns.  She has partnered with an official Facebook agency to offer complementary digital marketing services for multiple clients.  Her ability to spin-off on her own has been prompted by her 13+ digital experience.  Prior to this, Sipra headed up the digital marketing department at IMAX, where she worked with her team to create integrated marketing campaigns, identify new areas of growth, and establish strategic partnerships to increases avenues of revenue and marketing impressions.