A Flexible Workforce: The Future of Corporate Life

From personal experience with several corporations, Sipra saw the trend towards a flexible team to get more work accomplished in the workplace.  It was because of this and the ability to help more companies that she broke off to form her own strategic digital marketing firm.  

With this flexibility comes the benefit of having a team of people in place all for the cost of one senior marketing full-time hire.  For example, from her friends at EM Marketing, with a flexible team as a "pit crew" approach, you can get the highly specialized work of a senior-level strategist, content & copywriter, paid search & SEO, and trade show & events person.

With 35% of the U.S. workforce freelancing, companies are thinking beyond traditional employment to build more flexible teams. How are businesses tackling today’s hiring needs? And what’s ahead for the future of work? 

This report, conducted by an independent research firm and commissioned by Upwork, surveyed more than 1,000 U.S. hiring managers to show how businesses are adapting to keep up with the rapid pace of change. In just a few years, a third of the skills needed in our workforce will be brand new. Traditional models of hiring no longer provide the agility businesses need to get work done. See how businesses are thinking beyond archaic hiring approaches.Learn more about the benefits of a flexible team environment here:

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Sipra Thakur

Sipra Thakur founded her own digital marketing consulting company, One Thousand Suns.  She has partnered with an official Facebook agency to offer complementary digital marketing services for multiple clients.  Her ability to spin-off on her own has been prompted by her 13+ digital experience.  Prior to this, Sipra headed up the digital marketing department at IMAX, where she worked with her team to create integrated marketing campaigns, identify new areas of growth, and establish strategic partnerships to increases avenues of revenue and marketing impressions.