iPhone

Marketing In The Digital Age: News Round-Up (Week Ending Dec 22, 2017)

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This week's highlights include why your old iPhone really is slow, Instagram comments, using Universal's music library on Facebook, Magic Leap's first product reveal, and fake news on Facebook. 

Apple Slows Down Old iPhones

Summary: Apple has confirmed it is throttling processor speeds when a battery capacity deteriorates over time. While users may feel this is a ploy to get customers onto newer phones, Apple has stated that the performance of older devices is sub-optimal due to its lithium-ion batteries which become less capable of supplying peak current demands when in cold conditions. 

As of about an hour ago, a class action lawsuit was filed against Apple.  

Instagram now Quietly Nudges you to Comment on Posts In Your Feed

Summary: Instagram has quietly rolled out an "add comment" section to posts on Instagram, but you have to hover on a post for a few seconds before this new addition appears.  

Facebook, Universal Music Strike Multi-Year Licensing Deal

Summary: Universal Music Group is the first major label to sign-up a deal with Facebook allowing users to use upload videos to Facebook, Instagram, and Oculus. Facebook has done this in an effort to keep users on its site and attract advertisers.

Magic Leap: Founder of Secretive Start-Up Unveils Mixed Reality-Goggles

Summary: Magic Leap, which has been operating in a secretive mode, announced its virtual reality googles called Lightwear. This is the first piece of working technology the $6B valued company has revealed publicly. 

Facebook Changes Approach to False News

Summary: Instead of using "disputed flags" to indicate a story may be spreading false information, Facebook will rely on its "Related Article" feature.