lemon challenge

Marketing in the Digital Age: News Round-Up (week ending Apr 27, 2018)


This week is focused on using data and viral social media stunts for human benefit over profit.  

UN Refugee Agency Using Big Data to Find Smarter Solutions

Summary: The UN announced a partnership between its United Nations Refugee Agency (under UNHCR, UN Human Rights Council) and World Bank to establish a new agency centered around collecting, analyzing, and disseminating better info around refugees.  Anonymized data will be collected to improve the lives of affected refugees.  

Opinion: Even I was getting sick of hearing how many companies were willing to exploit my personal data through Facebook.  If the data is going to be collected, I would be proud as a marketer (and human) to see data being used to help people who have already undergone so much. 

Lemon Face Challenge

Summary: Much like the ice bucket challenge to raise money for ALS research, the lemon face challenge challenges people to eat a slice of lemon and record their reaction to raise donations for an organization that aims to cure a terminal brain cancer that affects young children known as Diffuse Intrinsic Pontine Glioma (DIPG).  

Opinion:  With so many viral videos focused on negative/voyeuristic aspects of the world, raising awareness in a positive light is a viral sensation I welcome.  Pucker up!