MENTOR SPOTLIGHT
SIPRA THAKUR
Founder & CEO
One Thousand Suns
Sipra Thakur runs the digital marketing consulting firm, One Thousand Suns, where she helps B2C and B2B start-ups and traditional companies with digital marketing transformations. Prior to this, Sipra was Head of Digital Marketing at IMAX, which included social, website redesign (Webby award nominated), email, paid media, and analytics. Based on her work there and from several other start-up roles within companies like Universal Music and The Wonderful Company, Sipra has also been named as a 40-Under-40 and Women to Watch in marketing.
What are you passionate about?
I’m passionate about creating influence and ideas and bringing them to life with a strong strategic focus. I enjoy creating unique marketing initiatives tailored for companies while using supporting data to ensure the initiatives will have an impact for them. Creativity coupled with strategy best help ensure maximizing reach, impressions, and ultimately sales/revenue for companies.
What one piece of advice would you give an easy stage startup regarding your area of expertise?
Get marketing help! It’s easy to think marketing comes easy because it’s accessible-- most everyone uses social media and is exposed to ads, branding, etc. Just because someone uses Facebook doesn’t mean s/he necessarily knows how to market on it though. Good marketers use data alongside experience to best lay out plans for growth and engagement for companies. Use any marketing resources you can while at the Preccelerator.
What do you like best about mentoring at the Preccelerator?
What I like best about mentoring at the Preccelerator is the breadth of companies in the program and seeing the innovation come forth across a variety of industries. Within corporate roles, we are often exposed to a limited area of practice (one of the reasons I started my own consulting firm, to help a wider scope of companies). Working with the Preccelerator keeps me apprised of happenings outside of my normal walk of life and walk a little further.