Google and Facebook launching new products in this week’s Marketing in the Digital Age.
Summary: YouTube launched a Stories features for select prominent influencers. Much like Snapchat and Instagram Stories, which will allow them to post temporary video content. Unlike Snapchat and Instagram, though, these Stories will live for 7 days.
Opinion: Given the success of Snapchat (at a point in time) and Instagram Stories, it makes sense for Google to get in this game. For most brands, Stories should become an element of marketing in the coming year if it isn’t already.
Summary: Google created a program, Small Thanks, to enable businesses to create digital posters to post for their business based on reviews or offers.
Opinion: This could have been useful for the soon to be defunct Google+ in making it easy for users to post content about their business easily. Regardless, it is now an easy way for businesses, particularly small businesses, to promote their business online through these generated pieces of content from Google free of charge. And Google benefits from the added engagement.
Summary: In a discreet rollout, sellers can sign up for a waitlist for “Facebook Live Video Mode,” which enables Pages to showcase products in their stream. Viewers can then send in screenshots of products they would like to buy and a transaction is made via inbox.
Opinion: I think this may make more sense once it’s rolled out. Reading the description, it seems like an unnecessary step to have to take a screenshot to purchase a product. I would prefer a number or description to be able to tell the retailer what I want instead. The exploration into added e-commerce functionalities is also a good way to have people stay on Facebook longer.