video marketing

5 Tips for Effective YouTube Marketing


5 Tips for Effective YouTube Marketing in 2019

  1. Use keywords and Call-to-Actions:

    • Like its parent, Google, YouTube is a search engine for videos. As so, in order to be found, tag with relevant keywords related to your video/brand. If you’re a yogurt company with a video about your product, tag with relevant keywords like “yogurt”, “yogurt cake”, “yogurt instant pot”, “milk”, “dairy” etc. There are various keyword tools online to help you with this, like KeywordTool.

    • Include a call-to-action (CTA) like subscribe for more videos, visit our website (www.) to learn more, etc. You can also include links to your website, social media, and key relevant links in your “About” section.

  2. Set a Style and Tone for your Channel

    • With good brand planning, it’s important to set a style and tone for your channel. Ideally, this would be done before you start posting content. If you’ve already started, make an effort to concentrate on a centralized tone going forward. Some questions that can help you with that:

      • Who is our audience? What are our target demographics?

      • How do we want to open and close our YouTube videos?

      • What should our CTA/CTAs be?

      • What tone do we want to convey to our videos? Hip and friendly? Sleek and professional?

      • What types of videos do we want to make? Tutorials, Q&As, traditional advertisements?

      • Do we want to incorporate comedy into our videos?

      • Who will be creating our video content? Do we want to hire an agency or professional videographer?

  3. Keep Corporate and Consumer content separate:

    • Generally, it’s better to keep corporate intent and consumer content separate for your followers. Investors may be looking for one type of content while fans of the brand may be looking for videos about the brand.

    • However, I do think there is an art to this that can encompass both that takes into account your brand’s style and tone.

  4. Use various video types

    • It helps to use various forms of videos to post instead of the same style over and over again. For instance, you can mix it up with Q&A, office highlights, top 10 lists, unboxing videos (big with kids now), guests, etc.

  5. Don’t Aim to go Viral

    • First and foremost, make good content that is relevant for your brand. Setting out to “go viral” sometimes misses what’s actually best for your consumers and brand itself.

Article source: With comments from Sipra Thakur.