Sipra Thakur Named Mentor of the Month at Stubbs Alderton & Markiles Preccelerator

MENTOR SPOTLIGHT 

SIPRA THAKUR

Founder & CEO
One Thousand Suns


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Sipra Thakur runs the digital marketing consulting firm, One Thousand Suns, where she helps B2C and B2B start-ups and traditional companies with digital marketing transformations. Prior to this, Sipra was Head of Digital Marketing at IMAX, which included social, website redesign (Webby award nominated), email, paid media, and analytics. Based on her work there and from several other start-up roles within companies like Universal Music and The Wonderful Company, Sipra has also been named as a 40-Under-40 and Women to Watch in marketing.
 
What are you passionate about? 

  • I’m passionate about creating influence and ideas and bringing them to life with a strong strategic focus.  I enjoy creating unique marketing initiatives tailored for companies while using supporting data to ensure the initiatives will have an impact for them.  Creativity coupled with strategy best help ensure maximizing reach, impressions, and ultimately sales/revenue for companies.  

What one piece of advice would you give an easy stage startup regarding your area of expertise?

  • Get marketing help! It’s easy to think marketing comes easy because it’s accessible-- most everyone uses social media and is exposed to ads, branding, etc.  Just because someone uses Facebook doesn’t mean s/he necessarily knows how to market on it though.  Good marketers use data alongside experience to best lay out plans for growth and engagement for companies.  Use any marketing resources you can while at the Preccelerator.

What do you like best about mentoring at the Preccelerator? 

  • What I like best about mentoring at the Preccelerator is the breadth of companies in the program and seeing the innovation come forth across a variety of industries. Within corporate roles, we are often exposed to a limited area of practice (one of the reasons I started my own consulting firm, to help a wider scope of companies).  Working with the Preccelerator keeps me apprised of happenings outside of my normal walk of life and walk a little further. 

Women to Watch

DMN is pleased to announce its 2017 Marketing Hall of Femme honorees. These chief marketers, who hail from a diverse set of industries and companies, focus their attention on their customers, mentor as well as lead their teams, and embrace innovation.

Also, we're thrilled to unveil a new category: our Women to Watch. These are women in marketing who have demonstrated standout work, and are leaders of the coming generation.

We hope you'll join the DMN team on Wednesday, April 26 when we honor these 15 exceptional chief marketers. Not only are we hosting a gala awards luncheon in their honor—and getting them on stage to share their success secrets—but we're also welcoming previous Marketing Hall of Femme honorees to participate in the festivities and share their words and experiences with our new honorees.

In anticipation of the April celebration, please join us in congratulating the 2017 Marketing Hall of Femme honorees. and Women to Watch:

2017 Women To Watch Honorees

Meredith Binder, Global Head of Marketing ,S&P Global Market Intelligence

Anita Brearton, Founder/CEO (and co-CMO!), CabinetM

Marni Dacy, Senior Marketing Specialist, Nasdaq

Christine Dehil, Managing Director, Line Marketing - US Institutional and Retail, AB [AllianceBernstein LP]

Erica DePalma,VP, Digital Marketing Media Horizons, Inc.

Dalton Dorné, VP, Marketing, Merkle

Sara Dulski, Director of Product Marketing and Commercialization, Electrolux Appliances North America Electrolux

Meagen Eisenberg, Chief Marketing Officer, MongoDB

Anda Gansca, Founder and CEO, Knotch

Sarah Gosler, SVP, Head of Marketing, Wedbush Securities

Jessica Hawthorne-Castro, CEO, Hawthorne

Sarah Lukas, Director, RitzCarlton.com, The Ritz-Carlton Hotel Company

Karen O'Brien, VP Social Media, Western Union

Marleine Pacilio, Sr. Director, Digital for Revlon Portfolio Brands, Revlon

Kamakshi Sivaramakrishnan, Founder and CEO, Drawbridge

Sara Spivey, Chief Marketing Officer, Bazaarvoice
 

Sipra Thakur, Founder and CEO, One Thousand Suns

Jill Wilson, President, Simple Machines

Monica Wood, Vice President Global Consumer & Member Insights, Herbalife

Brittney Zoeller, Marketing Director, Benchmark International

 

http://www.dmnews.com/events/announcing-the-2017-marketing-hall-of-femme-honorees/article/634850/

40-Under-40 Marketer

Sipra Thakur, Executive director, digital marketing, Imax, 38

Sipra Thakur heads up the digital marketing department at Imax, where she works with her team to create integrated campaigns, identify new areas of growth, and establish strategic partnerships to increase avenues of revenue and marketing impressions.

As part of the senior marketing team, she defines strategy, drives execution, and uses data-driven insights to improve all aspects of digital marketing for domestic and international audiences.

What has been your proudest career accomplishment to date?

My proudest accomplishment has been making a switch from law into marketing, a move that better aligns with my ultimate career goals.

What's the best piece of advice you can give to future 40 Under 40 honorees?

Don't be afraid to take risks in your career while you're still young.

What do you hope to accomplish in the next five years?

Within the next five years, I hope to be a chief digital officer for an organization.

What is one interesting fact about you that few people know?

I like to think of myself as a hobby disc jockey, but that's an insult to people who actually DJ.

http://www.dmnews.com/marketing-strategy/40-under-40-2016-sipra-thakur-imax/article/525620/