How many followers did you lose? Twitter (and Facebook to an extent) purging of fake accounts, AR ads, and Instagram Stories question stickers in this week's Marketing in the Digital Age.
Summary: On Thursday, Twitter started purging fake accounts off the site. The move aims at restoring trust to the embattled platform. In part, this move came from threats of brand advertisers, like Unilever, who put pressure on Twitter to ensure the influencers they were paying actually had the influence they claimed. Otherwise, they would be pulling funds out from advertising on Twitter.
Opinion: The proliferation of fake accounts should not have gone on this long to begin with, but at least Twitter is working on rectifying the situation now.
Summary: Facebook has released ads which allow people to virtually try on products. So instead of just imagining how that new chair would look in your living room, the AR in the Pottery Barn ad can allow you to use your camera to see how it would virtually look in your living room. For now, the ads will only roll out on Facebook (not Messenger or Instagram, yet). And also to come, you can buy the product directly too.
Opinion: Having returned a couch that just didn't look right once it arrived at my place, something like an AR integration could have saved the poor delivery people the hassle and money on my part.
Instagram Posts Sticker Questions
Summary: Instagram will now allow users ask questions using a sticker with followers on Instagram Stories.
Opinion: How are you? What should I have for lunch today? Tell me something good (okay, technically not a question). Endless interaction possibilities for brands with their followers!